Retail merchandising is the way retailers and brands organize merchandise in stores. Should I hire a merchandiser for my store or do it myself?.How to succeed in retail merchandise management.Complement retail merchandising with outstanding customer service.Retail merchandising tips to increase sales.What should an in-store merchandising plan include?.This article will help you get a deeper understanding of retail merchandising, the elements of a retail merchandising plan, and how to succeed in merchandise management. People still shop in-store, and retail merchandising done well leads customers from your door, to product displays, to the fitting room, and finally to the checkout counter. According to Forbes, a whopping 74% of people say they have “stress-shopped” in the past. Also, some people use “retail therapy” as a way to relieve stress. Why do people still go to stores? They want to interact with the product before buying it. In fact, consumers are spending more per visit in-store than online and according to Drapers, 85% of UK shoppers prefer shopping in-store. Shoppers no longer need to visit retailers in person if they don’t want to, but people still shop in stores. The Amazons of the world make it possible for customers to buy whatever they want in just a few clicks. The way products are displayed, the store layout, and even the sound and smell all contribute to the experience customers have when they visit your store. Retail merchandising is used to engage shoppers who visit a retail store.
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